Our Team

Morgan Helfand

Summer Analyst

Morgan is pursuing an Economics major and an Innovation and Entrepreneurship minor at Duke University’s Trinity College of Arts and Sciences.


Before Maridea, Morgan headed the financial planning and marketing for a swim and activewear company called Sheila The Label and an artisanal seasoning company called Sous Salt. While at Sous Salt, she scaled one online website into two wholesale platforms and four local and international specialty food stores. While at Sheila, she managed the product’s marketing launch timeline across multiple social media platforms, which led to the brand’s 2k+ followers in the first month.


Morgan is a shareholder of Duke University’s Campus Enterprises, a privately owned portfolio containing eight student-run companies. In CE, Morgan leads negotiation, accounting, and team management as CEO of the on-campus food delivery on meal points, GoBringIt. She is also involved in Duke’s oldest co-ed business fraternity, Delta Sigma Pi, as well as the Investment Club and the Consulting Club.


In her free time, Morgan loves to run, swim, and hike with her golden retriever.