RIA Upstart Maridea Acquires Woman-Led Firm
Maridea Wealth Management, a Brooklyn-based registered investment advisor with private equity backing from 119th Street Capital and Pelican Capital, has added woman-run Heritage Financial Strategies based in Gilbert, Ariz.
Firm founder Shanna Reed left her affiliation with Cambridge Investment to make the move. She will bring roughly 200 households with her, as well as advisor Alden Rowe, who will also join Maridea.
“The deep bench of talent and entrepreneurs at Maridea will help us grow, and I’m excited for what this partnership means for our clients and for Alden and me personally,” Reed said in a statement.
This will be Maridea’s first greater Phoenix-based office. The firm, which was founded in 2023, has a team of over 30 people.